Agencies were among the first to adopt AI drafting tools, and among the first to feel the risks: confidential client material pasted into tools, generic work, and clients asking what they're paying for. A clear operating model keeps the speed and protects the relationship.
Agree the rules with clients first
Write a short AI use statement for your contracts or onboarding: which tasks may use AI, which tools and data terms apply, how confidential material is handled, and who reviews output. Some clients will restrict use; better to know before work starts.
Use AI at the edges of creative work
AI is strong at research summaries, structuring briefs, generating many rough options, and first-draft reporting commentary. The parts clients value most — strategy, taste, final craft — stay with your people. Track which deliverables used AI so pricing and disclosure stay honest.
- Brief critique and gap-finding
- Research summaries with sources checked
- Option generation for internal discussion
- Monthly report commentary drafts from verified numbers
Originality and rights
Check licences and terms for any generated imagery or copy, avoid prompts that imitate a living artist's or competitor's distinctive style, and keep records of how final assets were produced. Copyright treatment of AI-generated material varies by country and is still developing.
Reporting clients can trust
Generate report commentary only from numbers you've verified in the source platforms. Never let a draft speculate about causes as if they were facts; mark hypotheses as hypotheses.
Written and reviewed by The AI Scale Academy team. Guidance is general and educational, not legal, tax or financial advice.